THE WORLD’S FIRST AR STREET ART DIRECTORY
CREATED BY EYEJACK. RUN BY THE COMMUNITY.
EyeJack enables Street Art fans to imagine new ways to discover information about an artwork or mural, just by pointing a phone at it.
To further the excitement, we invite the artists to tap elite Augmented Reality talent to animate the murals in mind-blowing ways.
Join us in presenting a revolutionary and interactive experience in the cataloguing of art history.
JUMP TO ANY SECTION TO BEGIN EXPLORING.
OVERVIEW | COMMUNITY | INTEGRATION | ANIMATION | PRODUCERS
OVERVIEW
EyeJack has developed a world-first directory for street art and murals using Augmented Reality.
TECH
Within seconds of pointing your phone at an artwork you can find out the artist name and description of an artwork along with external links that can promote the artwork or business run initiatives. Essentially, Shazam for Street Art.
CURATION
Using a wiki based system, others can contribute to add information about the artwork, so that the information will always be up to date. All new entries and updates are managed by a designated curator who can review and approve the submitted content.
COMMUNITY
If an artwork is not recognised, the user is prompted to scan the artwork and create a new entry. This new entry becomes visible to the next person to come along and scan the artwork.
READ MORE.
All murals will be geolocated and visible as pins on a Google Maps page, so people can quickly find artworks nearby. When new artworks are added by the public, notifications will be sent out to alert of new artworks nearby.
The ambition is to create a comprehensive, go to directory for AR artworks in the designated area. This activation can be used indefinitely for tourism in the form of guided or self-guided tours and engage locals as well as tourists. It can also integrate with existing printed artworks on construction hoardings which can act as onboarding to the experience by presenting a QR code / quick link to launch into the experience in seconds.
COMMUNITY ENGAGEMENT
EyeJack’s AR Street Art Directory outsources the artwork cataloguing process by gamifying it for the local community and street art tourists.
CATALOGUING ARTWORKS.
To launch the project, EyeJack’s creators team with a local curatorial staff.
Together, a selection of works around town is established, building the foundation of a curated art walk, created and branded by the local museum, gallerist, or curator invovled.Once launched, fans are prompted to tour your city’s extensive mural culture using the app.
If an artwork is not recognized, users are prompted to scan the artwork and create a new entry. The new entry becomes visible to the next person that comes along and scans the artwork.
LOCAL INPUT.
3. The directory is always up to date.
Using a wiki based system, others can contribute to add information about the artwork.
All new entries and updates are managed by an appointed local council, designated curator, or EyeJack project manager who can review and approve the submitted content.
INTEGRATION OPPORTUNITIES
EyeJack’s AR Street Art directory creates a comprehensive, go-to directory for AR artworks in public.
The activation can be used indefinitely for tourism in the form of guided or self-guided tours and engage locals as well as tourists. The addition of QR codes and quick links to launch into the experience in seconds can provide an added layer of information and sponsor opportunities.
ART WALKS.
All murals are geolocated and visible as pins on an instantly familiar Google Maps page.
As street art fans search for nearby artworks, notifications are sent out to alert of new additions once approved by curators. Scheduled art walks provide an additional level of branded activation opportunity via push notification.
Mockup for example purposes only.
EYEJACK PANELS.
The applications for EyeJack Panels are limitless.
From historic events to future storytelling, they offer ability to showcase content such as text, videos and or other relevant information relating to the activation.
At selected locations QR codes will be located, the user will unlock the experience by scanning a QR code which will activate a virtual floating panel.
PANEL PACKAGES
We can leverage existing content such as images, videos and text to create information panels which can be explored through the use of AR.
UP TO SIX PANELS:
Panel layout design
Graphic Design
Content Upload
Testing
Analytics tracking
Live copy updating capabilities
WHITE LABEL APP.
EyeJack creates custom native applications for iOS and Android.
This process – White Labelling – reuses the technology and learnings from the native EyeJack app, while allowing clients to have their own branded AR experience. Uniquely core components from the EyeJack app are revamped into a completely custom app with the new features and functionality that you need.
WHITE LABEL PACKAGES
White Label App features include:
Unlimited AR video support
Full iOS & Android support
Custom app design
Splash screen, Onboarding screen, Home screen and AR screenApp store submission support
Google analytics
Analytics to show how the artwork has been viewed30 day warranty period on any bugs from OS updates
Call to action links
Send users to desired location; i.e. website page, competition page, online storeQuick Link QR codes to launch the app
Geolocation capabilities
Send users to nearest AR experience; prioritize visibility of nearest AR events within the App on the end-user’s mobile deviceVideo recording and social sharing capabilities for users
AR marketing tips
Logo watermarks (one or multiple) on all video recordings via the app
Portal to manage all content within the app
ANIMATION + SOUND
ARTSCAPE 2020 Case study.
For a truly unforgettable experience, EyeJack brings murals to life using animation and sound.
HIJACK YOUR REALITY.
Created by the EyeJack team and included in the hosting experience under the AR Directory, these special activations build hype and exposure for your AR Street Art Directory.
We call them Scroll Stoppers, and when watermarked and shared to social media, they’re hard to miss.
Pricing for animation & sound design per artwork starts from $3,250 USD.
PRODUCED BY EYEJACK
The EyeJack mobile app allows users to activate AR art at events, on murals, prints, comics, tattoos, stickers etc. Users can film their AR experiences and share their films on social media, complete with branded watermarks, analytics tracking, and more.
View some of our case studies by clicking a video above.
HOSTING IN EYEJACK APP.
The EyeJack Mobile App allows users to activate AR artworks quickly and easily, with content available in the app even while offline. Other benefits include the ability to record and share watermarked AR experiences to social channels.
We provide a listing of available AR experiences and filter by geolocation to ensure any content being viewed is relevant. For example, when entering a gallery or exhibition and opening EyeJack, highlighted events appear at the top of the feed for seamless user entry.
MORE DETAILS.
Ask us about building a White Label App for you:
A completely custom app built within your brand guidelines, and fortified by all of the benefits inside EyeJack.
Overview of hosting in the EyeJack App:
AR Animations are downloaded only once and after will be available offline
Event Listing in the EyeJack App
Quick Link QR code to your event listing
Video recording and sharing to socials.
Video recording can contain a custom watermark. (ie Event logo)
Detailed analytics which show how your AR artworks has been viewed.
Once your AR content is created it can be used for multiple purposes i.e. exhibitions, marketing collateral etc at no additional charge.
AR Marketing tips
The EyeJack App is compatible with iOS 11.0 or later. iPhone, iPad and iPod touch.Android - 5.0 and up
For more information on hosting an AR experience in the EyeJack App: https://eyejackapp.com/pages/listings
PROMOTIONAL SERVICES BY HIJINX
EyeJack’s strategic partner for PR, Hijinx Arts is an accomplished development and public relations firm that has thrived in the Arts & Culture sector for over 25 years.
Ask us about bringing Hijinx Arts into your project to ensure a solid landing in your ideal markets.
TRY IT!
“Our goal at EyeJack is to harness the magical power of creative technologies to evoke wonder, challenge your perception of reality and provide a new kind of sensory experience.”
Sutu – EyeJack Founder
